A New Dawn
It's Black and White
The reuniting of Newcastle United and adidas marks a thrilling new chapter, filled with nostalgia and anticipation. This iconic partnership, rekindled for the first time in a decade, harks back to the glorious 'Entertainers' era of the 1990s. Fans fondly remember Kevin Keegan’s squad dazzling in classic adidas kits, with unforgettable moments like the 3-2 victory over Barcelona in the UEFA Champions League. The shared history of Newcastle United and adidas is etched in the memories of supporters who witnessed legendary performances under Sir Bobby Robson.
As we look forward to this new era, the partnership with adidas evokes cherished memories and promises to create new ones. CEO Darren Eales emphasises the club's journey towards an exciting future with the backing of passionate fans and committed partners. This renewed alliance aims to deliver top-tier athletic wear and expand Newcastle’s retail presence globally. Together, Newcastle United and adidas are set to inspire a new generation of Magpies, reinforcing their commitment to excellence on and off the pitch.
The reuniting of Newcastle United and adidas marks a thrilling new chapter, filled with nostalgia and anticipation. This iconic partnership, rekindled for the first time in a decade, harks back to the glorious 'Entertainers' era of the 1990s. Fans fondly remember Kevin Keegan’s squad dazzling in classic adidas kits, with unforgettable moments like the 3-2 victory over Barcelona in the UEFA Champions League. The shared history of Newcastle United and adidas is etched in the memories of supporters who witnessed legendary performances under Sir Bobby Robson.
As we look forward to this new era, the partnership with adidas evokes cherished memories and promises to create new ones. CEO Darren Eales emphasises the club's journey towards an exciting future with the backing of passionate fans and committed partners. This renewed alliance aims to deliver top-tier athletic wear and expand Newcastle’s retail presence globally. Together, Newcastle United and adidas are set to inspire a new generation of Magpies, reinforcing their commitment to excellence on and off the pitch.