Newcastle United | Privacy Policy



This Privacy Policy gives you information about how Newcastle United collects and uses your personal data through your use of this website, including any data you may provide when you purchase a product or service.

This website is not intended for children and we do not knowingly collect data relating to children.

  1. Who are we?

Newcastle United Football Company Limited, St James’ Park, Newcastle upon Tyne, NE1 4ST is the controller and responsible for your personal data (collectively referred to as "we", "us" or "our" in this Privacy Policy).

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the information set out in the contact details section at the end of this policy.

  1. Changes to the Privacy Policy or your information

We keep our Privacy Policy under regular review. This version was last updated on 29 May 2024.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

  1. The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
  • Profile Data includes password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you interact with and use our website and products
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We may also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

  1. How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • purchase our products;
    • create an account on our main website:, and use that account to log-in and make purchases via;
    • request marketing to be sent to you;
    • submit product reviews or contact us via email, our online chat or otherwise.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our Cookie Policy for further details:
  • Third parties or publicly available sources. We will receive personal data about you from various third parties, examples set out below:
    • Technical Data is collected from analytics providers such as Google based outside the UK;
    • Contact, Financial and Transaction Data is collected from third party providers we use for technical support, website hosting, content management, payment (such as Shopify Pay or Clear Pay), customer services, warehousing, and delivery/shipping services based both inside and outside of the UK.
    • Identity and Contact Data is collected from data aggregators based outside the UK.
  1. Cookies

For more information about the cookies we use and how to change your cookie preferences, please see our Cookie Policy:

  1. Advertisements

When you visit our website, cookies are set which allow us to be able to track which of our products you have looked at. This means that we can show you personalised advertisements on third party websites. The following service providers are being used, and you may unsubscribe at any time:

  1. How we use your personal data

Legal basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

  • Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you, for example, when you purchase a product.
  • Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience.
  • Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to.
  • Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to our marketing.
  1. Purposes for which we will use your personal data
  • New Customer Registration

Purpose: We will collect data to register you as a new customer. Please note that you have the option to checkout as ‘guest’ if you do not wish to create an account.

Data type: Identity, Contact.

Lawful basis: Performance of a contract with you, so that we can fulfil your order and provide relevant updates to you with respect to delivery and order tracking. If you provide the personal data of a third party, as you wish to send one of our products to them, please make sure you have authority to share this with us.

  • Processing and delivery of orders

Purpose: To process and deliver your order, which includes but isn’t limited to: managing payments, fees and charges, organising delivery, and collecting any money owed to us. We use third party providers to help us with this.

Data type: Identity, Contact, Financial, Transaction.

Lawful basis: Performance of a contract with you, so that we can process your order, or it may be necessary for our legitimate interests (to recover debts due to us).

  • Managing our relationship with you

Purpose: Managing our relationship includes notifying you of any changes to our terms or policies, and dealing with any questions, complaints or queries you may have.

Data type: Identity, Contact, Profile, Marketing and Communications.

Lawful basis: Performance of a contract with you, so that we may deal with any queries or complaints you may have. Necessary to comply with a legal obligation (so we can tell you when this policy or any of our other terms change). Necessary for our legitimate interests (to keep our records updated and manage our relationship with you).

  • Manage our website

Purpose: To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).

Data type: Identity, Contact, Technical.

Lawful basis: Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

  • Delivery of content and advertisements to you

Purpose: To deliver relevant website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

Data type: Identity, Contact, Profile, Usage, Technical, Marketing and Communications.

Lawful basis: Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy). Please see our Cookie Policy for more information.

  • Marketing

Purpose: To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data.

Data type: Identity, Contact, Technical, Usage, Profile, Marketing and Communications.

Lawful basis: Consent, having obtained your prior consent to receiving direct marketing communications.

  • Data Analytics

Purpose: To use data analytics to improve our website, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing.

Data type: Usage, Technical.

Lawful basis: Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy). Please see our Cookie Policy for more information.

  • Market research

Purpose: To carry out market research through your voluntary participation in surveys, or if you enter a competition.

Data type: Identity, Contact, Profile.

Lawful basis: Performance of a contract with you, so that we can manage the competition and contact the winner(s). Necessary for our legitimate interests (to study how customers use our products/services and to help us improve and develop our products and services).

  1. Direct marketing

During the checkout process on our website when your personal data is collected, you will be asked to indicate your preferences for receiving direct marketing communications from us.

  1. Third-party marketing

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes. If you sign up to receive marketing from our partners, please see the following page for a current list:

  1. Opting out of marketing

You can ask us to stop sending you marketing communications at any time by accessing your preference centre, or by clicking the link to unsubscribe at the bottom of our marketing emails.

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to order confirmations for a product, or updates to our Terms and Conditions and/or Privacy Policy.

  1. Disclosures of your personal data

We may share your personal data with other companies as part of our group.

We may share your personal data with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

We also share your personal data with third party providers of technical, website hosting, content management, payment providers, customer services, warehousing, and delivery services.

If we are required by law to share your personal data with a third party, for example, if there is a criminal investigation, or suspected fraud, or where we reasonably believe it is necessary for defending, exercising or establishing our legal rights for our legitimate interest.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

  1. International transfers

We may transfer your personal data to service providers that carry out certain functions on our behalf. For example, if a product is being shipped overseas.

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:

  • We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data; or
  • We may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK, namely the International Data Transfer Agreement or The International Data Transfer Addendum to the European Commission’s standard contractual clauses for international data transfers, or we use third party providers who are subject to the EU-U.S. Privacy Shield/Data Privacy Framework (or similar).
  1. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

  1. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for a minimum of six years after they cease being customers for tax purposes.

If you have consented to our use of your personal data, we will retain this until you withdraw consent.

  1. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

  1. Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the Privacy Policy of every website you visit.

  1. Your legal rights

You have a number of rights under data protection laws in relation to your personal data.

You have the right to:

  • Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
  • You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
  • If you want us to establish the data's accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us.

  1. Contact details

If you have any questions about this Privacy Policy or about the use of your personal data or you want to exercise your privacy rights, please contact us in the following ways:

  • Email address:
  • Postal address: F.A.O Data Protection Team at St James’ Park, Newcastle upon Tyne, NE1 4ST.